always try to come up with something very different by designing something totally out of the box, structures always make there mark for the companies. Bjarke Ingels Group (BIG) has released their most recent – a 420ft-high in Phoenix, Arizona. Phoenix is renowned for its stunning natural terrain, its mountainous peaks drawing tourists in from around the world. And the Observation Tower or “Pin” allows visitors to gaze across the local surroundings with 360° views. Three transport users to the summit from which they can descend while taking in the panoramic views either to the central level whereglass elevators will take them back to the base or further down to the lowest level of the spherical volume where they will encounter the retail and facilities.